Strategy - Management - Marketing - Private Equity

Results-oriented consultancy & projects in Consumer Markets

With over 25 years experience in FMCG, personal care and international consumer markets, GREY MATTER is well placed to help define and sharpen business strategy, craft winning brand positioning and marketing activation, and lead organizations in change.


GREY MATTER offers concrete hands-on background and experience in many markets and regions:

- Global CEO for a fitness/lifestyle brand 

- Regional SVP for EMEA and Regional VP for Europe

- Global CMO for a € 4.5 billion brand portfolio; leading strategy, marketing and innovation across five categories

- Managing Director positions in four companies in Europe, UK and Asia

- various marketing positions in FMCG and consumer goods


What we provide:

- Consultancy on business strategy, innovation, brand positioning and marketing activation

- Interim management and general leadership

- Advice on market assessment and deal potential


How we work:

- Fact based, analytical and strategic focus

- Pragmatic implementation and a no-nonsense execution

- People focussed and long term horizon